Understanding Customer Data Platforms By Rohit Srivastav, NetcoreMarch 26, 2020 "Customer is indeed the king, but running a kingdom is no child's play Knight, minister, jester, advisor, are you there for your king in every way?"
Change Management Strategies for a Successful CDP Initiative By Ryan Greene, ActionIQMarch 23, 2020 According to research from McKinsey, almost 50% of digital transformation initiatives fail to achieve their expected value, with only 10% exceeding expectations.
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide By Rohit Srivastav, NetcoreMarch 19, 2020 Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did.
How to Pick the Right Customer Data Platform (Learn from CDP Experts) By Jordan Torpy, ExponeaMarch 9, 2020 You've decided a Customer Data Platform is the right tool for your company.
How will enterprises drive effective engagement during these times of cookie extinction? By Ricardo Rengifo, FirstHiveMarch 2, 2020 Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3.
Third Party Data Is Not Dead Because of Customer Data Platforms. Here’s Why By Jenna Devinney, WebbulaFebruary 17, 2020 Over the past few years, the industry buzz has been about the rise of Customer Data Platforms (CDPs) and how they've extended the value of first-party data.
eTail 2020 Report: Retailers Are Relying on Personalization and CDPs to Go for the Win By Lisa Stapleton, Treasure DataJanuary 20, 2020 Is retail finally getting serious about customer data?
Marketing Challenges of an Enterprise and Role of CDP By Vishal Sukheja, FirstHiveDecember 16, 2019 "The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions."
Real-Time Data Aggregates for Today’s Dynamic Customer Journeys By Todd Hinton, Redpoint GlobalDecember 9, 2019 A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy enough to have a working freezer.
Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect By Ricardo Rengifo, FirstHiveNovember 28, 2019 While attending a recent technology conference, I knew almost everyone except for a few new attendees.
Key Questions to Ask When Evaluating an Enterprise CDP By Steve Zisk, Redpoint GlobalNovember 18, 2019 The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.
Kids, Data and Privacy: If Your Company’s Not Worried, It Probably Should Be By Susan Raab, CDP InstituteOctober 21, 2019 Got data? Ask any company and you'll get an affirmative.