Do Marketers Really Need a Single Customer View? By David Raab, CDP InstituteJanuary 5, 2017 The Customer Data Platform industry is doing very well, thank you: nearly every vendor I speak with doubled or tripled their business last year.
Persistence of Data in Customer Data Platforms By David Raab, CDP InstituteDecember 5, 2016 The CDP Institute's definition of a Customer Data Platform describes it as a "persistent, unified customer database".
