CDP Institute

Without question, our best-read content is about the differences between CDPs and DMPs.

The 2017 edition of Scott Brinker's iconic Martech Landscape Supergraphic revealed that there are more than 5,000 marketing technology tools on the market today.

Here's a list of common CDP questions and answers.

I've recently been talking to senior IT executives and consultants outside the Customer Data Platform filter bubble to understand their views on CDPs.

The ambition to build an enterprise Single Customer View (SCV) database is typically instigated by the marketing team.

The Customer Data Platform industry is doing very well, thank you: nearly every vendor I speak with doubled or tripled their business last year.

The CDP Institute's definition of a Customer Data Platform describes it as a "persistent, unified customer database".