A Complete, Robust CDP Does More than Unify and Democratize Data
The CDP Institute defines a CDP as "packaged software that creates a persistent, unified customer database that is accessible to other systems."
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Articles Tagged 'Classifying CDPs'
Don’t Let Architecture Terminology Get in the Way of How CDPs Can Power Your Business Outcomes
There is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem.
Customer Data Platform Architecture
Descriptions of Customer Data Platform architecture nearly always start with some version of the "butterfly diagram."
Composable CDPs vs Packaged CDPs: A Primer
"What is a composable CDP and how does it compare to packaged CDPs?" is a simple pair of questions that rarely gets a simple answer.
Mapping the Customer Data Platform Landscape
The Customer Data Platform (CDP) industry is experiencing rapid growth.
Are Composable CDPs Eating the CDP Industry’s Lunch?
There's no denying that Customer Data Platform industry growth has slowed in recent periods.
What is a Customer Data Platform (CDP?)
Customers interact with brands across various touchpoints.
CDP vs. CRM, What’s the Difference?
The business technology ecosystem can be a confusing place.
Most CDPs Are Not Actually Platforms for Customer Data
It's a strange truth that most CDPs are not actually platforms for customer data.
Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach
Today, expert estimates show that more than 80% of business intelligence efforts fail.
Bring on the second wave of CDP: ROI-driving, composable and privacy-centric
Last year, Lytics first introduced the idea of composability in the customer data platform (CDP) category.
It’s Time for the Headless CDP
Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.