Six Considerations Before Starting a Single Customer View Project By Anthony Botibol, Upland BlueVennJanuary 26, 2017 The ambition to build an enterprise Single Customer View (SCV) database is typically instigated by the marketing team.
CDP Differentiators: Identified vs. Anonymous Data By David Raab, CDP InstituteDecember 27, 2016 Many systems assemble customer data.
Best Practices for Customer Data Management in the Multi-Screen Era By Michael Katz and David Spitz, mParticleDecember 8, 2016 When it comes to customer data, we're undergoing a period of massive change.