Siloed data and tech are obstructing a unified customer view
Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.
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Articles Tagged 'Single Customer View'
From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World
The foundations of marketing programs and strategies are shifting.
How to Build a 360-Degree View of Your Customer
Gaining a deep understanding of customers is critical to every business success and operations.
Meta Ad Targeting Restrictions: CDPs are the solutions
The adjustments made by Meta to its ad targeting algorithms highlight the increasingly pivotal role of CDPs.
Hospitality Data Management Problems? Meet Your Solution
Hospitality marketing teams come across many roadblocks in data management.
How a CDP Can Drive Revenue for Hotels and Resorts
Hotels and resorts cater to a diverse range of guests with a diverse range of interests.
What is Clienteling?
Imagine walking into your favorite store and being greeted by name.
C-Suite Aligned, Visible and Primed for Growth
Customer engagement methods have undergone a radical transformation.
Unify your customer data and transform the customer experience: A guide on how to activate personalized insights and engagement
No matter where a brand is in its marketing journey, now is the time to improve the customer journey.
The Grocers Guide to a Unified Customer View
In today's competitive landscape, grocers face a unique set of challenges.
Reach real people, not devices by using a CDP with identity resolution
What is identity? We're not asking in the philosophical sense, but more what is identity when it comes to marketing?
Break down data silos with a new audience framework in Adobe Experience Platform and applications
Every business is looking to deliver exceptional customer experience.