Decrease Costs through Improved Marketing Operations
Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences.
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Articles Tagged 'Single Customer View'
Increase Revenue Through Improved Customer Experiences
"We're customer centric" is little more than an all-too-common refrain today.
Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable
Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns?
How Does a Customer Data Platform Solve These Common CMO Challenges?
Chief marketing officers (CMOs) are often tasked with executing the organization's customer experience strategy.
How Marketers Can Combine Cross-Device Identification with a CDP to Enhance Their Campaigns
It's indisputable that every customer experience, across every device, should be personalized in real-time!
3 Obstacles to Maximizing the Value of Customer Data
The true value of customer data lies in its ability to provide context.
Increasing Customer Engagement and Insight with Mobile Location Data
The average adult is estimated to have spent almost two hours a day on their smartphone last year, and by 2020 there will be 20.4 billion connected devices in use, up from 8.4 billion in 2017.
3 Reasons Brands Need a Customer Data Platform Right Now
Customer data platforms (CDPs) are designed for one purpose: to unify customer data across functional and channel-specific data silos into an always-on, always processing customer profile available throughout the enterprise.
Household Marketing: Finding the Decision Maker and Avoiding Blunders
One of the principles of one-to-one relationship marketing is understanding the individual customer entity that you are interacting with.
What Should You Look for in a Customer Data Platform?
Interest in customer data platforms (CDPs) has exploded in the past five years.
The Evolution of Customer Data Management: DMP vs. CDP
The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark.
With Data Ownership Comes Data Responsibility
The ability to access, manipulate and use customer data for marketing purposes is a key goal for organizations, yet hard to achieve.