Survey: Most CDP Institute Members Want General Information By David Raab, CDP InstituteDecember 26, 2017 It took three emails within 24 hours but enough members of the CDP Institute responded to our survey to provide useful results.
Retaining Customers Requires Understanding Customers By Amy Cross, NGDATADecember 21, 2017 For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.
A Single View of the Customer is Essential to Your Success By Patrick Tripp, Redpoint GlobalDecember 18, 2017 The modern customer creates a veritable treasure trove of data through dozens of digital and physical touchpoints, all of which can be actioned to craft more relevant messaging and power more engaging experiences.
The Good, The Bad And The Ugly: Beware of Outlandish GDPR Claims By Jessica Davies, TealiumDecember 14, 2017 Uncharted waters are something the digital media industry should be used to by now.
The Omni-Channel Customer Experience: Be Where Your Customers Are By Amy Cross, NGDATADecember 11, 2017 Customer expectations have never been higher.
How Many Campaigns Are Too Many: Seeking the Magic Number By Omer Liss, OptimoveDecember 7, 2017 As he's clicking the 'send' button, every marketer wonders – is this the one campaign that will bring back my churned customers, or is this the one that could cause my unsubscribe rates to soar?
How to Achieve a Dynamic, Single View of the Customer By Lindsay Bloom, SessionMDecember 4, 2017 Many brands are struggling to meet customer expectations because technology is changing at such a rapid rate
The Problem with, And a Solution to, Inaccurate Customer Data By Matthew Kelleher, RedEyeNovember 30, 2017 How accurate is the customer data that you hold?
Classifying CDPs: Another Try By David Raab, CDP InstituteNovember 29, 2017 I'm still working on the project to clarify differences among CDP vendors.
If the Martech Stack Only Had a Brain… By Amy Cross, NGDATANovember 27, 2017 Today, we are in the Age of the Customer, an age that differs from its predecessors.
Who Should Be Responsible for Digital Customer Engagement? By George Corugedo, Redpoint GlobalNovember 20, 2017 Digital technologies have turned the traditional relationship between brands and consumers on its head.
Foreign Exposure: Reaching the Unreachable Customers By Moshe Dimri, OptimoveNovember 16, 2017 The countless ways the world has changed over recent years totally modified customers' habits, making them very hard to influence.