Blog - CDP Institute - Page 42

This week, AgilOne hosted our Customer Data Platform Summit – the first conference of its kind focused entirely on Customer Data Platforms (CDPs) and how enterprise B2C brands can benefit from them.

Customer Data Platforms are the key to achieving Cross-Channel Personalization and Orchestration.

Last week's post on classifying CDP systems yielded many insightful comments, both public and private.

Gartner's latest Hype Cycle (August 2017) showed Customer Data Platforms moving from early innovation to near the top, a.k.a. "peak of inflated expectations."

The customer journey is becoming increasingly complex – with customers using multiple devices, channels and sessions in their path to purchase.

The concept of "connected data" is a simple one.

Without question, our best-read content is about the differences between CDPs and DMPs.

The 2017 edition of Scott Brinker's iconic Martech Landscape Supergraphic revealed that there are more than 5,000 marketing technology tools on the market today.

Back in January, the CDP Institute published its initial Industry Profile.

When technologies are young, it's common to dismiss them as niche, even when they aren't.

Brands have long stored customer data in functional silos, with disparate business units possessing different information.

Customer _________ fill in the blank: Experience, Centricity, Journey, Intelligence, Marketing, Retention.