CDP Institute - CDP Institute - Page 4

Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.

The CDP industry continued its strong growth in the second half of 2017, with new companies appearing from outside the U.S. and more products offering customer engagement features.

It took three emails within 24 hours but enough members of the CDP Institute responded to our survey to provide useful results.

I'm still working on the project to clarify differences among CDP vendors.

Last week marked the first anniversary of the CDP Institute, which officially launched on October 31, 2016.

It's nearly two months since my last post on building a classification scheme for CDP vendors.

Last week's post on classifying CDP systems yielded many insightful comments, both public and private.

Gartner's latest Hype Cycle (August 2017) showed Customer Data Platforms moving from early innovation to near the top, a.k.a. "peak of inflated expectations."

Back in January, the CDP Institute published its initial Industry Profile.

Last month's posts on Customer Data Platform objections and vendor replies have helped to clarify my own thoughts on CDPs.

Frequently Asked CDP Questions

Here's a list of common CDP questions and answers.

A recent post on this blog listed several common objections raised by Customer Data Platform skeptics.