Do Marketers Really Need a Single Customer View?
The Customer Data Platform industry is doing very well, thank you: nearly every vendor I speak with doubled or tripled their business last year.
Blog
CDP Institute
CDP Differentiators: Identified vs. Anonymous Data
Many systems assemble customer data.
Research Roundup: New Surveys Shed Light on Customer Data Platforms
Several recent surveys touch on Customer Data Platform issues.
Persistence of Data in Customer Data Platforms
The CDP Institute's definition of a Customer Data Platform describes it as a "persistent, unified customer database".
Survey: Structured Management is Critical to Database Success
Structured technology management tools such as long term planning and technology standards all contribute to success in building a unified customer database, according to a survey released today by the Customer Data Platform Institute.
Welcome to the CDP Institute Blog
Hi there.
This is the first official post on the Customer Data Platform Institute blog, even though we launched the Institute three weeks ago.