CDPs and Customer Data Unification (CDP Best Practices)
Customer data unification is an important use of the customer data platform.
Blog
CDP Institute
Believe It or Not, the CDP Industry Is About to Get Less Confusing
Today's news brought an intriguingly complementary pair of announcements.
CDP Use Cases for Maximizing Enterprise Value (CDP Best Practices)
A Customer Data Platform use case can help users get the most out of their customer data.
CDP Institute Roundtables, September 26, 2024
Americas/EMEA Roundtable and APAC Roundtable
Customer Data Platform Architecture
Descriptions of Customer Data Platform architecture nearly always start with some version of the "butterfly diagram."
Composable CDPs vs Packaged CDPs: A Primer
"What is a composable CDP and how does it compare to packaged CDPs?" is a simple pair of questions that rarely gets a simple answer.
Notes from August 2024 Round Tables
On August 22, the CDP Institute hosted a pair of roundtable discussions, one for APAC and one for US and Europe.
Are Composable CDPs Eating the CDP Industry’s Lunch?
There's no denying that Customer Data Platform industry growth has slowed in recent periods.
Notes from CDP Institute July 2024 Round Tables
On July 16, the CDP Institute hosted a roundtable discussion for industry vendors.
Glossary of CDP-Related Terms
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Glossary of Marketing Privacy Terms
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AI, Big Data and kids: The potential and threat posed by biometrics
Artificial intelligence is increasingly part of sales, marketing, customer service and production.