CDP Institute

The Asia-Pacific region is the world's fast-growing economy.

Demand for customer data platforms has grown internationally in the last two years, particularly in Europe and the UK, so this seemed like a good time to look at the APAC market.

Technology analysts comment on the CDP industry all the time.

The CDP Institute will run half-day workshops in Brussels, Utrecht, and Munich this January, working with local partners in each city.

Last May, when Europe's GDPR law went into effect, it was clear the rules of customer engagement would change significantly for consumers, and for companies both in the EU and for those outside whose customer engagement included sales within Europe.

Back in April 2017, I raised the question of changing the CDP Institute’s definition of CDP from “marketer-managed system” to “packaged software” or something similar.

The Vendor Comparison report was published nearly two weeks ago, so it's worth reporting a bit on its reception.

The CDP Institute has released its long-promised vendor comparison report, capping a project we started last September.

Remember the CDP classification project that's been percolating since last September?

Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.

The CDP industry continued its strong growth in the second half of 2017, with new companies appearing from outside the U.S. and more products offering customer engagement features.

It took three emails within 24 hours but enough members of the CDP Institute responded to our survey to provide useful results.