The CDP Institute will run half-day workshops in Brussels, Utrecht, and Munich this January, working with local partners in each city. Each workshop will be presented by CDP Institute Founder and CEO David Raab. Format will include a mix of lecture, discussion, and exercises to ensure that each participant achieves a working understanding of key issues and opportunities. Topics will include:
* Why CDPs matter• How CDP fits into the larger marketing data architecture• Key benefits provided by CDPs• An overview of the CDP industry and trends
* How CDPs create value• How CDP relates to business and marketing strategy• Developing CDP use cases• Uncovering requirements for CDP success
* Selecting the right CDP• Requirements definition• Key differentiators• Specific features to look for• Running an effective selection process
* CDP deployment planning• Readiness checklists• Overcoming organizational roadblocks• Project planning• Finding the right deployment sequence
Check out this very nice video overview. Then, use the links below for details and to register.
January 22, Brussels. Hosted by NGDATA and Business & Decision. Register here by December 24 for €100 discount.
January 23, Utrecht, NL. Hosted by Squadra NL and DDMA. Register here by December 24 for €100 discount.
January 29, Munich. Hosted by b.telligent. Register here by January 7 for early bird discount.