DMP to CDP: Why Transition Now?
The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Blog
Simply Business Case Study
One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.
ANWB Case Study
The largest membership organization in the Netherlands wanted to make their online communications more relevant. See how GX guided them to several personalization milestones.
Roularta Case Study
A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.
Look-alike Modeling: An effective way to find high-value prospects
Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.
The Complete Guide to the Composable CDP
Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.
Identifying the best solution for the cookie-less future of digital marketing in the open internet
It can be difficult to identify users within the open internet. Teavaro explores the available options for identity resolution, even without cookies.
Why do Telco companies need a CDP?
Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
The Deprecation of Third Party Cookies
In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.
CDPs and Data Warehouses
A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
How AI is Transforming CDPs
AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.
Rethinking Digital Marketing in a Post-Cookie Era
The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.