The new MarTech stack April 14, 2023 Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.
Forrester Total Economic Impact Study for Oracle Unity CDP April 12, 2023 Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform (CDP).
Online Course: Build, Buy, or Compose April 5, 2023 In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.
The marketer’s guide to the cookie-less galaxy March 13, 2023 This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth March 10, 2023 Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.
The Time to Start Holiday Planning is Now March 10, 2023 Getting ready for the holiday season means learning from your customer data. Amperity details what steps to take during the year.
Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP March 3, 2023 Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Customer Data Platform: How to implement Data Governance in your organization? February 13, 2023 Data governance is important to using growing amounts of customer data. The CDPI and Commanders Act explain what it is and how a customer data platform can support it.
Composable or Integrated CDP? Making the Right Choice for Your Business January 31, 2023 It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Unlock Rich Insights with CDP & Analytics January 27, 2023 Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.
How Salesforce Turns Data into Meaningful Customer Moments January 27, 2023 See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.