Campaign Design - CDP Institute

Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.

Guest: Vince Jeffs, Senior Director Product Strategy, Pegasystems

Cross-channel marketing has become increasingly complex. This Blueshift research report details how AI, data integration, and predictive technologies help marketers drive revenue.

Marketing teams often worry that imperfect customer data will lead to poor results. The CDP Institute and Zeta detail how to get value from the information you already have.

Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.

Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.

Learn how to optimize customer engagement with a CDP that works with artificial intelligence.

A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.

Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.

Customers expect personalization and get frustrated when brands fail to deliver it. Blueshift details how to nail the ideal message across every channel.