The Comprehensive Framework for Optimizing Customer Journeys
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
Blog
Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement
Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.
Driving Engagement with Dynamic Personalization and AI
Learn how to optimize customer engagement with a CDP that works with artificial intelligence.
Driving Growth Through Next-Gen Marketing Technology
A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.
Smart Guide to Data Activation
Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.
Smart Guide to Cross-Channel Campaigns
Customers expect personalization and get frustrated when brands fail to deliver it. Blueshift details how to nail the ideal message across every channel.
The Identity Resolution Playbook
Identity resolution brings together the entire customer journey for a complete customer view. RudderStack details how to optimize your efforts in this important area.
Winning in the Era of Data Differentiation
Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.
Two Minutes with Redpoint Global and Xanterra Travel Collection
Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.
Redpoint Global – Buy Your Second CDP First
Redpoint Global makes all of your customer experience technology work better – watch the video to learn more!
Redpoint Blueprints: Redpoint + Snowflake
Redpoint Global’s Vice President, Best Practice Platform, Vincent DelGuercio explains how the Redpoint CDP works directly with Snowflake.
Hotel Case Study
A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.