The Business Case for Data Usability December 13, 2021 In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.
Customer Data Platform vs Data Management Platform November 17, 2021 The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.
Zeta CDP+ Video October 18, 2021 Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.
Advertiser Perceptions: Preparing for a Future Without Third-Party Cookies & IDFA October 14, 2021 Advertisers are facing major challenges from privacy regulations and updates. Treasure Data details how first-party data can help with navigating the future.
116 Customer Data Platform Use Cases September 28, 2021 A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.
Future-Proofing Customer Experience in an Evolving Martech Landscape September 28, 2021 Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.
CarParts Case Study September 6, 2021 An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
Adore Beauty Case Study August 30, 2021 Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.
CDP for Enterprise August 30, 2021 Watch this video to see how Treasure Data can help you unlock the power of customer data and deliver stellar brand experiences at scale.
Making Sense of the Changing Identity Landscape August 23, 2021 Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Identity Management August 8, 2021 First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.
Show Me You Care: Why You Should Be Talking About Privacy and Value Exchange August 2, 2021 Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.