Tealium Customer Data Hub
Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.
Blog
How Humana Built a Playbook for Better Personalization Across the Customer Journey
Hear how Humana uses Tealium to drive growth by personalizing experiences at every touchpoint.
Driving Powerful Digital Transformation with a Robust CDP
See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.
Real Time Behavioral Profiling
Need to classify anonymous visitors in real time based on their behaviors. Process: Receive realtime stream of anonymous visitor behavior from channel system; apply rules or predictive models to classify visitors based on behaviors and attributes; send classification to channel system to use in selecting treatments.
Segment Customer Data Platform Profile
The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.
AEG Presents Case Study
AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.
Paper Source Case Study
A premier paper and gift store needed to quickly adapt during the pandemic. Optimove explains how its CDP helped them understand their customers.
Powering Privacy Compliance with a Customer Data Platform
New privacy rules are forcing advertisers to find new ways of gathering data. The CDPI and Treasure Data explain how a CDP can help.