How to Pick the Right Customer Data Platform (Learn from CDP Experts) By Jordan Torpy, ExponeaMarch 9, 2020 You've decided a Customer Data Platform is the right tool for your company.
Why you should take a leaf out of HSBC’s book and remember your email system is ‘not an island’ By Anthony Botibol, Upland BlueVennFebruary 25, 2020 There's a lot of hype these days about omnichannel marketing and the importance of crafting a consistent customer experience across every platform.
If You Want Customer-Centricity, Dismantle Your Data Silos By Lisa Loftis, SASJanuary 30, 2020 It is not surprising that CDPs have rocketed to the top of many marketers' wish lists.
Top 10 Benefits of Rules-Based Orchestration By George Corugedo, Redpoint GlobalNovember 25, 2019 There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy.
How to Get Your Data Ready for Your Next CDP By Jenna Devinney, WebbulaNovember 6, 2019 There is no doubt that a big pain that marketers face is having to string together data from multiple sources to access prospect, customer, and product information.
How CDPs Can Bridge the Gap between Financial Marketers and Customers By Rahul Mathew, LemniskJuly 15, 2019 As marketers, we constantly wear the hat of our customers to understand the motivation, buying behaviors, and rationale for making purchase decisions.
3 Things to Miss When Implementing a CDP By T.J. Hopes, QuickPivotJuly 1, 2019 It's no longer a secret that a customer data platform helps marketers achieve a unified view of their customers and improves their day-to-day efficiency.
Seven Signs You Should Build a Customer Data Platform (CDP) By Venu Gooty, HGS DigitalJune 26, 2019 Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences.
Leveraging Customer Analytics to Reduce Churn Rates and Grow Marketing ROI By Chuck Leddy, ZylotechJune 17, 2019 Customer retention, often measured by churn rate (the percentage of existing customers who leave in a specified period of time), is the most important success factor/KPI for any business.
3 Tips for Achieving Customer Data Quality By Ariella Brown, ZylotechJune 10, 2019 You may have heard the expression, quality doesn't cost -- it pays.
Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers By Amit Levkovich, OptimoveJune 7, 2019 Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.
How AI and Machine Learning Are Impacting B2B: 3 Great Use Cases for CDPs By Chuck Leddy, ZylotechJune 3, 2019 An earlier Zyloblog post described the multiple benefits CDPs offer technology companies, benefits that go way beyond "just" the marketing function.