Overcome cross-sector challenges with specific use cases By Josh Johnson, NGDATAOctober 28, 2021 With 60% of customers expecting better digital experiences than before the Covid-19 pandemic, it's integral for companies to create customer journeys that count.
The power of AI when defining and targeting audiences By Jurgen Desmedt, NGDATAOctober 21, 2021 It's becoming increasingly difficult for marketers to attract and retain customers - and businesses are suffering financially.
How to Take Back Control of Your CX in a Post-Cookie World By Florian Delval, ActionIQOctober 11, 2021 You may have heard the sky is falling.
Cookies are Crumbling: Why it’s time to prioritize first-party data and how businesses can prepare By Johan Martens, NGDATAOctober 7, 2021 Conversations around data privacy have been growing louder in recent years.
How CDPs help you address consumer privacy concerns about internet marketing By Abby Borden, LexerOctober 4, 2021 Google and Apple recently announced new consumer privacy policies to end the use of third-party cookies.
3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform By Eric Wendt, ActionIQSeptember 27, 2021 There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality.
Conversions Marketing: Turning your “Prospects” into “Brand Loyalists” By Vinson Asekhamhe, TerragonSeptember 23, 2021 The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel.
3 Ways to Increase Speed to Market With Your Customer Data Platform By Eric Wendt, ActionIQSeptember 13, 2021 Psst! Want to know the secret to being a market leader? Hint: It requires actually leading.
3 Ways to Reduce Churn With Your Customer Data Platform By Eric Wendt, ActionIQSeptember 2, 2021 Has the power ever gone out in your home?
DMP Technology is Going Extinct — Now’s the Time to Evolve By Florian Delval, ActionIQAugust 26, 2021 The death of the cookie has been delayed, but we're still marching toward a privacy-first future.
How to identify gifter segments for targeted retail holiday campaigns By Elizabeth Burnam, LexerAugust 23, 2021 The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.
How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data By Eric Wendt, ActionIQAugust 9, 2021 As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience.