Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean? By Tom Treanor, Treasure DataApril 9, 2020 Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.
Why you should take a leaf out of HSBC’s book and remember your email system is ‘not an island’ By Anthony Botibol, Upland BlueVennFebruary 25, 2020 There's a lot of hype these days about omnichannel marketing and the importance of crafting a consistent customer experience across every platform.
Experience 2030: The Future of Customer Experience is… NOW! By Wilson Raj, SASFebruary 6, 2020 Modern technology has upended the way brands and consumers engage.
Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well By John Nash, Redpoint GlobalDecember 2, 2019 Published in 2007, Tom Davenport's groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage.
TFM 2019: How Bacardi uses data to top up the bottom line By Brenda Fiala, TecheratiSeptember 18, 2019 The Technology for Marketing conference is among the world's largest.
AI-powered, personalised omnichannel experience is the future of customer experience By Jasmine Kees, Incite GroupSeptember 13, 2019 Customer service executives are alive to tech opportunities rating AI, personalisation and omnichannel capabilities as key to transformation in the future.
Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit By Hayley Dunn, Incite GroupAugust 16, 2019 In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor.
How The Motley Fool found more high-value customers at a lower cost By Korina Velasco, LyticsJune 24, 2019 If The Motley Fool's goal is to make the world smarter, happier, and richer, to do that, they need to scale.
How Customer Data Platforms Can Increase Advertising By Venu Gooty, HGS DigitalJune 21, 2019 For advertising to work, it needs to be accurately targeted.
Leveraging Customer Analytics to Reduce Churn Rates and Grow Marketing ROI By Chuck Leddy, ZylotechJune 17, 2019 Customer retention, often measured by churn rate (the percentage of existing customers who leave in a specified period of time), is the most important success factor/KPI for any business.
The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data By Shai Frank, OptimoveMay 30, 2019 Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling.
How Mobile Marketing Works in 2019 By Evan F.P., PostFunnelMay 23, 2019 Mobile marketing has become a key part of modern digital infrastructure.