Bad Sherlock and the Case of the Great Data Deception By Jaeson Middleton and Dave Wardell, Intent HQApril 25, 2019 Here's the theory: if we take all the data we possess about customers, we could deduce a great deal and draw powerful insights.
Expected Excellence – The Growing Demand for Personalisation By Sherrylyn Heise, Intent HQApril 18, 2019 According to Forrester, "A laser-like focus on Customer Experience (CX) is the best path to business success."
Using AI Intelligently, or How to Avoid the “Zombie Marketer” Apocalypse By Monica Landers, StoryFitApril 15, 2019 All marketers are storytellers.
The 360° Customer View – Dispel the Myth! By Mark Hiseman, Intent HQApril 11, 2019 Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers.
Give your Customers the Chance to Fine-Tune their Preferences By Eilon Morgenstern, OptimoveMarch 20, 2019 Your customers want more control.
Three Things Retailers Need to Properly Segment Customer Data By Kristen Carlson, QuickPivotMarch 18, 2019 Most marketers, especially those in the retail industry, understand the importance and vlaue of customer segmentation and personalization.
Going Direct-to-Consumer? A Primer for Marketers By Kristen Carlson, QuickPivotMarch 11, 2019 Brands selling direct to consumers (D2C) is not a new concept; however, in the past few years we've seen explosive growth in this strategy.
Who Controls the Marketing Stack in 2019? The CIO or the CMO By Ariella Brown, ZylotechMarch 1, 2019 The position of CIO is synonymous with taking charge of the technology in a business.
Gearing Up for B2B Marketing in 2019 By Ariella Brown, ZylotechFebruary 14, 2019 CIOs at successful B2B companies are planning for a 2019 marketing stack roadmap with a focus on #CustomerTech.
Enhancing Your Customers’ Shopping Experience By Hadas Tamir, OptimoveJanuary 17, 2019 Every holiday season causes the increased need to better identify and treat your shoppers.
How Marketing Is Better With AI By Ariella Brown, ZylotechJanuary 7, 2019 It is a truth nearly universally acknowledged that a comprehensive marketing strategy must include AI.
Three Reasons Marketers Should Be Enthusiastic About Machine Learning By Janet Wagner, ZylotechOctober 12, 2018 Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases.