Top 5 Customer Data and Engagement Trends for 2018 By Lindsay Bloom, SessionMJanuary 31, 2018 Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018.
Top 7 New Year’s Resolutions for Tag Management By Ty Gavin, TealiumJanuary 22, 2018 Say goodbye to bad habits and say hello to the new year ahead.
Why a Customer Data Platform is Key for Effective Marketing Measurement By Sam Carter, FosphaJanuary 19, 2018 "One of the biggest pitfalls for performance measurement is to measure the 'part' with ignorance of the 'whole,'" wrote Pearl Zhu, author of the Digital Master book series.
Retaining Customers Requires Understanding Customers By Amy Cross, NGDATADecember 21, 2017 For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.
The Omni-Channel Customer Experience: Be Where Your Customers Are By Amy Cross, NGDATADecember 11, 2017 Customer expectations have never been higher.
How Many Campaigns Are Too Many: Seeking the Magic Number By Omer Liss, OptimoveDecember 7, 2017 As he's clicking the 'send' button, every marketer wonders – is this the one campaign that will bring back my churned customers, or is this the one that could cause my unsubscribe rates to soar?
If the Martech Stack Only Had a Brain… By Amy Cross, NGDATANovember 27, 2017 Today, we are in the Age of the Customer, an age that differs from its predecessors.
Who Should Be Responsible for Digital Customer Engagement? By George Corugedo, Redpoint GlobalNovember 20, 2017 Digital technologies have turned the traditional relationship between brands and consumers on its head.
Foreign Exposure: Reaching the Unreachable Customers By Moshe Dimri, OptimoveNovember 16, 2017 The countless ways the world has changed over recent years totally modified customers' habits, making them very hard to influence.
How to Prospect for Gold in The Wild West of Customer Data By Laura Patterson, VisionEdge Marketing, Inc.October 19, 2017 "Why go to California? In that ridge lies more gold than man ever dreamt of. There's millions in it."