Signs You Need a Customer Data Platform
Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.
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Articles Tagged 'Use Cases'
The Problem with, And a Solution to, Inaccurate Customer Data
How accurate is the customer data that you hold?
The Good Ol’ Campaign: Birthdays Still Matter
Birthday emails are one of the most-common tricks up a marketer's sleeve.
How to Use a Customer Data Platform to Increase Your Facebook Engagement
As of July 2017, Facebook had 1.32 billion users log on daily – arguably making it the most powerful social media platform for marketers today.
A Primer To Channel Orchestration
Channel orchestration is a technique by which marketers can intelligently sequence different marketing channels for a given segment of users to maximize both positive user experience and also user engagement.
How a Customer Data Platform Can Unlock +30% ROI in Paid Search
The customer journey is becoming increasingly complex – with customers using multiple devices, channels and sessions in their path to purchase.
Using CDPs to Support Analytics
It may seem self-evident that the reason marketers create a unified customer view is to give customers a unified experience (or, more precisely, an optimal experience driven by unified data).
Top 10 Web Personalization Use Cases Powered By Customer Data Platforms
According to eMarketer research, 67 percent of marketers surveyed said they personalize their websites by leveraging consumer behavior-based data.