Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data
One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world.
Blog
Kids, Data and Privacy: If Your Company’s Not Worried, It Probably Should Be
Got data? Ask any company and you'll get an affirmative.
Filling in the Missing Pieces: Data Appends
Every month about 3% of customer data becomes obsolete due to changing conditions.
Next Best Action Needs Next Best Data
The investment in analytics has accelerated.
Data Appends: Forward or in Reverse
If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one.
TFM 2019: How Bacardi uses data to top up the bottom line
The Technology for Marketing conference is among the world's largest.
AI-powered, personalised omnichannel experience is the future of customer experience
Customer service executives are alive to tech opportunities rating AI, personalisation and omnichannel capabilities as key to transformation in the future.
Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting
There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.
Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit
In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor.
What CDPs Must Do in APAC — the World’s Fastest Growing Tech Region
The Asia-Pacific region is the world's fast-growing economy.
Are digital marketers losing sight of the value in connecting online and offline identity data?
It will come as no surprise to this group that the options for and use of Customer Data Platforms (CDP) are on the rise.
The Future of Customer Data Platforms Needs to be Vertical
Last year, especially towards the end, saw a lot of debates and discussions on Customer Data Platforms.