How Marketers Can Combine Cross-Device Identification with a CDP to Enhance Their Campaigns
It's indisputable that every customer experience, across every device, should be personalized in real-time!
Blog
Foreign Exposure: Reaching the Unreachable Customers
The countless ways the world has changed over recent years has totally modified customers' habits, making them very hard to influence.
A Touch on The Creative Side: Why It’s Too Soon to Fear AI Capabilities
In one of his last public appearances, Prof. Stephen Hawking expressed real fear that AI improvements will lead to world chaos.
How to Design Your Data Supply Chain for GDPR
While the dawn of massive change approaches with GDPR, it's critical for brands to be transparent and ethical with the customer data they're handling.
What To Do When You Don’t Have A Data Layer
Tag Management requires a little effort up front, but the returns are worth it.
Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle
Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy.
Interpreting Customer’s Loyalty: There’s Definitely a Logic to Human Behavior
The world of retail shopping is changing rapidly and with it the level of loyalty of your customers.
For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric
Hospitality marketing departments face many challenges.
Keep Your Losers Close but Your Winners Closer
In the gaming industry, companies tend to focus their attention on players who produce most of the revenue: the biggest losers.
The Data Layer: A Catalyst For Digital Transformation
Global heads of technology and marketing know that having access to high quality customer data is the key to making strategic business decisions.
3 Obstacles to Maximizing the Value of Customer Data
The true value of customer data lies in its ability to provide context.
Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key
In late April, thousands descended on Silicon Valley to take part in the annual MarTech West Conference.