How Frame.io Delivers a Seamless Customer Experience with Personas
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
Blog
CDP Deployment: Lessons from the Field
Veteran CDP users and consultants have a lot to say about what does and doesn’t work in their field. The CDP Institute and Treasure Data have the details.
What Is a CDP? And What Isn’t a CDP? Customer Data Platforms, Explained
In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.
Segment Customer Data Platform Profile
The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.
Why Your CDP Needs a Brain
A CDP is a powerful tool. The CDPI and Optimove explain how a decision engine makes it even stronger.
Zumper Case Study
A real estate startup wanted to make rentals as simple as hotel bookings. Find out how Blueshift made it possible.
IBM Case Study
The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.
Meredith Case Study
A publication company wanted to create more growth. Learn how Segment streamlined customer data to make it possible.
Shift Case Study
An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.
The Real-Time and Predictive Commerce Playbook for CMOs
How can CMOs in retail improve customer experience? SAS provides various strategies.
Maximizing Moments of Truth
Context and real-time analytics are important to CX. SAS explains the details of using these tools.
Optimove Solution Overview
The Optimove CDP can provide marketers with actionable insights. Read on to learn more.