Enterprise Customer Data Platforms for Dummies January 27, 2022 An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
Emirates NBD Case Study September 28, 2021 One of the leading banks in the MENAT region wanted to enhance CX and boost online conversions. Learn how the Lemnisk CDP created a single customer view for optimal personalization.
Zeta Company Overview September 6, 2021 Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
Scaling ABM with AI and Data August 30, 2021 Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Artificial Intelligence in Customer Data Platforms August 23, 2021 Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
Forrester Consulting TEI of Zeta Study July 30, 2021 Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
How to build an effective Customer Data Platform RFP July 18, 2021 Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
Expanding the Account Universe July 12, 2021 Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Smart Guide to AI Marketing July 10, 2021 Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.
AI-Powered Identity Resolution July 5, 2021 Having accurate and trusted customer 360 profiles is crucial for marketers. Amperity describes how AI makes this type of identity resolution possible.
Breaking Down Data Silos to Build a Better Customer Experience July 5, 2021 Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
DIY Retailer Case Study June 28, 2021 An international DIY retailer suffered from lost time due to disconnected databases. Learn how Redpoint Global compressed their cycle time with a single point of data control.