CarParts Case Study September 6, 2021 An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
Meiro Customer Data Platform (CDP) September 6, 2021 Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.
Scaling ABM with AI and Data August 30, 2021 Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
CDP for Enterprise August 30, 2021 Watch this video to see how Treasure Data can help you unlock the power of customer data and deliver stellar brand experiences at scale.
Artificial Intelligence in Customer Data Platforms August 23, 2021 Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
Making Sense of the Changing Identity Landscape August 23, 2021 Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Identity Management August 8, 2021 First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.
Zeta CDP+ Overview August 1, 2021 Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.
Forrester Consulting TEI of Zeta Study July 30, 2021 Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
Build or Buy Your CDP? July 23, 2021 The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
Consumer Engagement with a CDP July 20, 2021 Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.
How to build an effective Customer Data Platform RFP July 18, 2021 Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.