Identity Management August 8, 2021 First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.
Show Me You Care: Why You Should Be Talking About Privacy and Value Exchange August 2, 2021 Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.
Zeta CDP+ Overview August 1, 2021 Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.
Forrester Consulting TEI of Zeta Study July 30, 2021 Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
CDP Deployment Lessons from the Field July 20, 2021 Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
CDP for Global Enterprises July 20, 2021 This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.
Consumer Engagement with a CDP July 20, 2021 Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.
How to build an effective Customer Data Platform RFP July 18, 2021 Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
A Complete CDP RFP Guide July 17, 2021 It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Expanding the Account Universe July 12, 2021 Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Staying Agile and Adaptable in the Ever Changing Ad Ecosystem July 12, 2021 See how Facebook, ASICS, and Wunderman Thompson Data work with Tealium to keep up with major changes like third-party cookie loss and new privacy regulations.
Tealium Customer Data Hub July 10, 2021 Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.