CDP Institute

It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.

In this demo video, learn how you can use Customer Data Platform, powered by Genie, to deliver marketing success now.

Learn more about BlueConic and how its CDP can power your data-driven processes to accelerate growth.

Learn how Signify uses BlueConic to personalize experiences and drive customer-centricity at scale.

See how Vanarama used unified profiles in BlueConic to address data scarcity and drive customer relationships.

Learn how Endeavor Business Media uses BlueConic to influence visitor engagement and orchestrate visitor-led journeys that drive conversions.

CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.

The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.

B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.

In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.

Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.

In the face of persistent inflation, consumers are switching retailers more than ever. SALESmanago shows how a lean marketing strategy can help ecommerce brands adapt.