Building a True Business Case for Your CDP: Why Use Cases Matter
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
Blog
2024 State of the CDP
The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.
The Definitive CDP Guide: Defining and Applying a Use-Case Driven Agile Approach
A customer data platform helps businesses face a continuous stream of unexpected demands. The CDPI and Redpoint Global detail the importance of use cases and agility when choosing a CDP.
Healthcare Payer Case Study
A large healthcare payer wanted to improve personalization, but was limited by cumbersome audience building methods. Learn how the Redpoint Global CDP provided self-serve segmentation and other tools to optimize engagement.
The Power of Segmentation
Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
10 Questions to Ask a CDP Vendor
Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.
Google Analytics 4: Identity and Profile Management
GA4 marked a shift from a session-based analytics model to a user-centric approach. Teavaro explains the benefits and best practices of this approach.
B2C Customer Email: Who’s in Charge?
Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.
The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are
Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.
2024 CDP Market Guide
Customer data platform categories have evolved in recent years. ActionIQ details key elements of each category and discusses CDP trends.
Brooks Running Case Study
A running apparel company had data stuck in silos. Learn how the Amperity CDP brought everything together and drove a 128% increase in return on ad spend.
Guide to Using Customer Data Across the Enterprise
Consumers provide vast amounts of data, but its potential is often wasted by brands. Amperity explains the principles that help brands use their customer data effectively.