Orchestration - CDP Institute

Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.

Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.

Implementing a new CDP can be challenging. Acquia provides tips to make it easier.

The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.

Data lakes are great for data scientists, but not for marketing teams. FirstHive explains why a CDP is a valuable addition to the martech stack.

Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.

Marketing automation is a key part of the ecommerce technology stack. SALESmanago details the most important features and best practices.

The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.

Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.

An official reseller of engine parts wanted to build customer loyalty. Learn how the SALESmanago CDP created 31% conversion on qualified leads.

The shopping landscape has permanently changed as more and more people shop online. This Bloomreach guide details how to take advantage of this shift.

What’s the latest in the CDP industry? This report from the CDPI tells you everything.