Composable or Integrated CDP? Making the Right Choice for Your Business January 31, 2023 It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.
Discover the power of Marketing Cloud Customer Data Platform January 27, 2023 In this demo video, learn how you can use Customer Data Platform, powered by Genie, to deliver marketing success now.
BlueConic Platform Overview January 24, 2023 Learn more about BlueConic and how its CDP can power your data-driven processes to accelerate growth.
Signify Case Study January 24, 2023 Learn how Signify uses BlueConic to personalize experiences and drive customer-centricity at scale.
Vanarama Case Study January 24, 2023 See how Vanarama used unified profiles in BlueConic to address data scarcity and drive customer relationships.
Endeavor Business Media Case Study January 24, 2023 Learn how Endeavor Business Media uses BlueConic to influence visitor engagement and orchestrate visitor-led journeys that drive conversions.
The CRM Manager’s Evolution Curve January 23, 2023 CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.
State of the CDP 2023 January 12, 2023 The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.
Using Customer Data to Deliver the Best Buyer Experience January 9, 2023 B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.
Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP January 3, 2023 In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.
The Value Exchange January 3, 2023 Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.
Recession Survival Guide for eCommerce December 16, 2022 In the face of persistent inflation, consumers are switching retailers more than ever. SALESmanago shows how a lean marketing strategy can help ecommerce brands adapt.