Core Banking Modernization with a CDP: The Key to Richer Customer Experiences
Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.
Blog
Black Friday 2021 E-Commerce and Retail Guide
The digital transformation has led to a massive boom in online shopping. Data Talks explains what this means for Black Friday.
The Best Martech Stack: How to Achieve, Optimize, and Future-proof It
Businesses need martech tools that work well with each other and can scale in the face of future challenges. Treasure Data explains why a CDP is an essential part of any martech stack.
CarParts Case Study
An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
OMR Masterclass 2019: I Got 99 Problems But My CDP Ain’t One
Dr. Markus Wuebben (founder of CrossEngage) explains how a CDP cuts through problems and gives marketers unparalleled opportunities for connection and relationship maintenance.
Scaling ABM with AI and Data
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Artificial Intelligence in Customer Data Platforms
Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
The customer data platform advantage: How CDP compares to CRM and DMP
The CDP, CRM, and DMP provide different features. Microsoft compares these types of martech in detail.
Lytics Decision Engine CDP for Marketers
Watch this 5-minute demo to learn how Lytics can help you grow your first-party data, improve your return on ad spend, and deliver personalized digital experiences.
HelloFresh Case Study
Meal-kit company HelloFresh struggled to synchronize its channels, resulting in conflicting messages to its customers. Learn how the CrossEngage CDP helped resolve the issues and increase ROI.
James Allen Case Study
A leading online jewelry retailer needed to determine what drove customer actions. Learn how the Blueshift CDP enabled dynamic CX and agility.
How Belfius Became the #1 Mobile Bank in Belgium
Discover how NGDATA accelerated Belfius’ digital transformation and developed best-in-class customer insights to drive the business.