Why Your Customer Data Platform (CDP) Should be the Data Warehouse May 6, 2022 Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data May 6, 2022 Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Customer Data Platform Implementation Guide April 18, 2022 Implementing a new CDP can be challenging. Acquia provides tips to make it easier.
Total Economic Impact of Acquia CDP April 18, 2022 The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.
Is it CDP or Data Lake, or both? April 4, 2022 Data lakes are great for data scientists, but not for marketing teams. FirstHive explains why a CDP is a valuable addition to the martech stack.
The business case behind a Customer Data Platform (CDP) April 4, 2022 Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.
The Complete Guide to Marketing Automation in Ecommerce March 14, 2022 Marketing automation is a key part of the ecommerce technology stack. SALESmanago details the most important features and best practices.
Customer Data Platform Industry in EMEA January 2022 March 11, 2022 The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.
Customer Data Platform Industry in APAC January 2022 March 11, 2022 Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.
Isuzu Case Study March 10, 2022 An official reseller of engine parts wanted to build customer loyalty. Learn how the SALESmanago CDP created 31% conversion on qualified leads.
Kickstart 2022 March 3, 2022 The shopping landscape has permanently changed as more and more people shop online. This Bloomreach guide details how to take advantage of this shift.
Industry Update January 2022 December 28, 2021 What’s the latest in the CDP industry? This report from the CDPI tells you everything.