Orchestration - CDP Institute

Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium

Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

Changing to a new customer data platform can be difficult for marketers. The CDP Institute and Treasure Data explain how to identify your company’s needs to make the best decision.

Maintaining customer privacy can be very complicated for organizations. Treasure Data details how to approach data governance on a global scale.

Guest: Subra Krishnan, Co-Founder and Chief Executive Officer, Lemnisk

Guest: Vince Jeffs, Senior Director Product Strategy, Pegasystems

Cross-channel marketing has become increasingly complex. This Blueshift research report details how AI, data integration, and predictive technologies help marketers drive revenue.

A CDP can help marketers meet many challenges. The CDPI and Relay42 detail how a customer data platform makes acquisition easier.

Guest: Sriram Sitaraman, Director of Technology, Material+

Marketing teams often worry that imperfect customer data will lead to poor results. The CDP Institute and Zeta detail how to get value from the information you already have.

Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.

CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.