2024 CDP Market Guide June 20, 2024 Customer data platform categories have evolved in recent years. ActionIQ details key elements of each category and discusses CDP trends.
Brooks Running Case Study May 24, 2024 A running apparel company had data stuck in silos. Learn how the Amperity CDP brought everything together and drove a 128% increase in return on ad spend.
Guide to Using Customer Data Across the Enterprise May 24, 2024 Consumers provide vast amounts of data, but its potential is often wasted by brands. Amperity explains the principles that help brands use their customer data effectively.
Lakehouse CDP Demo May 24, 2024 See how IT can unify and enrich customer data in a lakehouse without building pipelines or ETL. Build a trusted data foundation for your business.
Identity Resolution: The Key to Customer Data Value May 17, 2024 Today’s marketers often struggle with fragmented customer data. The CDPI and Leadspace explore the problems this can cause and solutions for creating unified customer profiles.
The Definitive Guide to Customer Data Platforms May 13, 2024 Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.
BlendeeID: overcome deprecation April 17, 2024 Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Ultimate Customer Data Platform Guide April 12, 2024 Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Demo Series: Mobilize Your Customer Data with Snowflake and Blueshift April 9, 2024 Ready to tap into and fully unlock the power of your Snowflake data for customer engagement? Blueshift has the answer. And you don’t need IT to do it.
Omni-Channel Retailers: Top 5 CDP Use Cases for Seamless Customer Experiences April 4, 2024 In the world of retail, customer experience reigns supreme. FirstHive details how a CDP helps you deliver high-quality CX across channels.
Insuring Success: Unleashing the Power of CDPs in the Insurance Sector April 4, 2024 Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.
A Buyer’s Guide to Composable CDPs April 4, 2024 The composable CDP is perhaps the most confusing topic in today’s martech space. Actable provides core insights and guidance to help buyers.