CDP Vendor Comparison April 13, 2021 A side-by-side comparison of CDP vendors based on key differentiating features.
Customer Data Platforms for B2B SaaS Marketing April 13, 2021 Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.
Customer Data Platform Frequently Asked Questions April 13, 2021 Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
How to Choose a Customer Data Platform April 13, 2021 Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
CDP Evaluation Guide – Outputs April 13, 2021 Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide – Processing April 13, 2021 Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.
Paper Source Case Study April 13, 2021 A premier paper and gift store needed to quickly adapt during the pandemic. Optimove explains how its CDP helped them understand their customers.
Glossary of CDP Related Terms April 13, 2021 Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.
Glossary of Marketing Privacy Terms April 13, 2021 Are you overwhelmed by the number of privacy terms in the marketing world? The CDPI has a glossary that will hopefully clear things up.
Nestle Purina Case Study April 13, 2021 An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.
Identity Resolution: A Guide to the Post-Cookie World April 13, 2021 Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever. Segment helps you design your strategy.
Powering Privacy Compliance with a Customer Data Platform April 13, 2021 New privacy rules are forcing advertisers to find new ways of gathering data. The CDPI and Treasure Data explain how a CDP can help.