Breuninger Case Study
A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.
Blog
DMP to CDP: Why Transition Now?
The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.
10 Things Your CDP Vendor May Not Be Telling You
Companies across industries are choosing a CDP to improve customer relationships by using data efficiently. BlueConic provides questions to ask to help choose the right CDP for your needs.
Beyond the Branch: Building Digital Customer Relationships in Banking
Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.
Become Truly Customer-Centric
Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.
Become the Bank of the Future, Today
Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.
Retail Media and the Role of CDP
Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.
The Zebra Case Study
A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.
ANWB Case Study
The largest membership organization in the Netherlands wanted to make their online communications more relevant. See how GX guided them to several personalization milestones.
Roularta Case Study
A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.
Look-alike Modeling: An effective way to find high-value prospects
Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.