Breuninger Case Study
A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.
Blog
DMP to CDP: Why Transition Now?
The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.
10 Things Your CDP Vendor May Not Be Telling You
Companies across industries are choosing a CDP to improve customer relationships by using data efficiently. BlueConic provides questions to ask to help choose the right CDP for your needs.
Retail Media and the Role of CDP
Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.
The Zebra Case Study
A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.
ANWB Case Study
The largest membership organization in the Netherlands wanted to make their online communications more relevant. See how GX guided them to several personalization milestones.
Roularta Case Study
A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.
Look-alike Modeling: An effective way to find high-value prospects
Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.
The Complete Guide to the Composable CDP
Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.
Omni-Channel Personalization Powered by Customer Data Platforms
Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Identity resolution lays the groundwork for stronger media activation through customer data platforms
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.