Lion Case Study July 1, 2021 A CPG company wanted to better understand its customers to increase CX value. Learn how Treasure Data helped by extracting and unifying fragmented facts.
DIY Retailer Case Study June 28, 2021 An international DIY retailer suffered from lost time due to disconnected databases. Learn how Redpoint Global compressed their cycle time with a single point of data control.
Unlocking the Potential of Your Customer Data April 13, 2021 Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.
Acquia CDP Demo Video April 13, 2021 Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.
2 Minutes with Lucerna Health April 13, 2021 Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.
CDP: Is it Really Your Single Source of Truth for Sales and Marketing? April 13, 2021 Leadspace Founder and CTO Amnon Mishor reveals the incredible promise of customer data platforms and what they mean for B2B Sales and Marketing in particular.
Panel: What Drives Loyalty and How Much Effect Do We Have On It? April 13, 2021 Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
Creating a Data Foundation to Drive Sales and Marketing Alignment April 13, 2021 Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.
How Curology Delivers High-performing, Personalized Ad Campaigns April 13, 2021 Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
How Frame.io Delivers a Seamless Customer Experience with Personas April 13, 2021 Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
Engage Time Optimization April 13, 2021 Send emails or other outbound messages at optimal time for each customer. Process: Execute model based on CDP data; store result on profile for use in CDP or other systems.
Lookalike Models April 13, 2021 Select best prospects (on external lists) using model based on CDP data. . Process: Send data on best customers to external system, which will match against its data, build a lookalike model, and return highest-ranked prospects to load into CDP or other systems