Real Time Interactions - CDP Institute

In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.

Changes in technologies are changing how to earn and keep customers. Lexer explains what you need to know about CX, personalization, and loyalty.

Retailers must solve the problem of data silos separating in-store and ecommerce experiences. Lexer details tactics to bring them together.

A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.

Resort marketing presents numerous special challenges. Ascent360 explains how a CDP can help.

AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.

Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.

The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.

What’s new in the CDP industry? This report from the CDPI shares the latest.

A large retail bank in Southeast Asia struggled with data silos and fragmented customer identities. Learn how the Meiro CDP made advertising budgets 10% more efficient and improved CTR by 160%.

Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.

Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.