BlendeeID: overcome deprecation April 17, 2024 Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data April 9, 2024 Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.
Rocking Retail with AI: 3 Steps that Set the Stage for Long-Lasting Customer Relationships April 9, 2024 Explore how Sweetwater, the leading online music retailer, leverages AI to deliver personalized, one-to-one engagements that foster lifelong customer relationships.
Expert Perspective: Deep Dive into CDPs April 9, 2024 David Raab, Founder of the CDP Institute, and Vijay Chittoor, Co-Founder and CEO of Blueshift, answer some of the most important questions about CDPs.
CPG: Top 5 CDP Use Cases for Seamless Customer Experiences April 4, 2024 Today’s retailers are striving to deliver personalized CX that drives loyalty. FirstHive shows how a CDP facilitates the process.
Insuring Success: Unleashing the Power of CDPs in the Insurance Sector April 4, 2024 Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.
Informatica and Leadspace: The AI-Driven Growth Engine March 19, 2024 Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.
Identity Resolution Explained: Profile the Right Prospects March 19, 2024 This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.
Building B2B Buyer Profiles March 19, 2024 Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.
The Total Economic Impact Of Adobe Real-Time Customer Data Platform, Journey Optimizer, And Customer Journey Analytics March 12, 2024 The Adobe Real-Time CDP collects data across all channels to create real-time profiles and audiences. Learn more in this Forrester TEI Report.
DMP to CDP: Why Transition Now? March 12, 2024 The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.
Mt. Hood Meadows Case Study March 8, 2024 A popular mountain resort wanted to communicate with their guests in a personalized and meaningful way. See how the Ascent360 CDP provided segmentation and unified data to increase click-through rates and event registrations.