B2C Customer Email: Who’s in Charge?
Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.
Blog
Web Analytics: How you can power Google Analytics 4 with your own ID Graph
GA4 can provide many benefits to your organization. Teavaro details how to maximize these benefits with your own ID graph.
Email beyond opens and clicks
Marketing teams love to use email, but may not know how to optimize it. Hansa Marketing Services describes how a CDP can help.
Become Truly Customer-Centric
Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.
Become the Bank of the Future, Today
Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.
The Zebra Case Study
A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.
Boost your ABM strategy with a CDP
Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.
Look-alike Modeling: An effective way to find high-value prospects
Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.
Fred Perry Case Study
An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.
Cracking Tomorrow’s CX Code
If your CX isn’t working, you’re not alone. Learn more from SAS and CMO Council.
Unlock Rich Insights with CDP & Analytics
Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.
Are You Really Doing Omni-Channel ABM? Probably Not.
Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.