The secret sauce of putting your policy renewals on auto-pilot
Why does insurance marketing fail when it comes to renewing policies? FirstHive explains how to avoid this trend.
Blog
Build or Buy: What’s the Right Customer Data Management Approach for Your Business?
Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
The business case behind a Customer Data Platform (CDP)
Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.
Large American Supermarket Chain Case Study
A privately-owned supermarket chain wanted to improve customer engagement. Read about how the Algonomy CDP used data to increase digital account growth and revenue.
Data Quality for Marketers
Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
An overview of mParticle
Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
CDP Beyond Marketing: Unifying Data Across the Organization
Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
CarParts Case Study
An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
Intro to Blueshift
Hear from Blueshift’s Co-Founders and customers on the vision, mission and impact the Blueshift SmartHub CDP has on companies and the future of activation marketing and customer engagement.
Forrester Consulting TEI of Zeta Study
Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
CDP for Global Enterprises
This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.
Consumer Engagement with a CDP
Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.