CDP Institute

An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.

The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.

Hear from Blueshift’s Co-Founders and customers on the vision, mission and impact the Blueshift SmartHub CDP has on companies and the future of activation marketing and customer engagement.

Filled with insights, predictions, and big bets for everything from Black Friday to Christmas, Zeta’s 2021 Holiday Retail Planning Guide will give you a competitive advantage heading into the most important season for retail marketers.

Zeta helps the world’s best brands acquire, grow, and retain customers 50% more effectively. Learn more in this report.

Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.

This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.

Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.

A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

Blueshift provides significant benefits through its CDP. Learn more in this Total Economic Impact report.

Explore the benefits of Blueshift’s SmartHub CDP and learn how you can deliver 1:1 experiences at scale leveraging your first-party customer data.