Become Truly Customer-Centric February 21, 2024 Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.
Become the Bank of the Future, Today February 21, 2024 Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.
The Zebra Case Study January 25, 2024 A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.
Boost your ABM strategy with a CDP January 23, 2024 Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.
Look-alike Modeling: An effective way to find high-value prospects January 23, 2024 Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.
Benchmark Report 2023: Cross-Channel Marketing January 18, 2024 Customers expect dynamic engagement from brands across multiple different channels. This Blueshift analysis of messages sent by its users explores the most effective means of doing so.
Fred Perry Case Study October 31, 2023 An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.
Benefits of Identity Resolution February 24, 2023 Identity resolution helps with personalization and attribution. Teavaro explains how it works.
Cracking Tomorrow’s CX Code February 8, 2023 If your CX isn’t working, you’re not alone. Learn more from SAS and CMO Council.
Unlock Rich Insights with CDP & Analytics January 27, 2023 Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.
Are You Really Doing Omni-Channel ABM? Probably Not. January 20, 2023 Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.
Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing January 20, 2023 B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.