The business case behind a Customer Data Platform (CDP) April 4, 2022 Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.
Large American Supermarket Chain Case Study January 15, 2022 A privately-owned supermarket chain wanted to improve customer engagement. Read about how the Algonomy CDP used data to increase digital account growth and revenue.
Data Quality for Marketers January 11, 2022 Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
An overview of mParticle January 10, 2022 Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!
CDP Beyond Marketing: Unifying Data Across the Organization November 15, 2021 Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
CarParts Case Study September 6, 2021 An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.
Intro to Blueshift August 9, 2021 Hear from Blueshift’s Co-Founders and customers on the vision, mission and impact the Blueshift SmartHub CDP has on companies and the future of activation marketing and customer engagement.
Forrester Consulting TEI of Zeta Study July 30, 2021 Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.
CDP for Global Enterprises July 20, 2021 This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.
Consumer Engagement with a CDP July 20, 2021 Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.
2021 Complete Guide to CDPs July 17, 2021 A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.
A Complete CDP RFP Guide July 17, 2021 It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.