Account Based Marketing - CDP Institute

Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.

A privately-owned supermarket chain wanted to improve customer engagement. Read about how the Algonomy CDP used data to increase digital account growth and revenue.

Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.

Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!

Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.

An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.

Hear from Blueshift’s Co-Founders and customers on the vision, mission and impact the Blueshift SmartHub CDP has on companies and the future of activation marketing and customer engagement.

Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.

This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.

Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.

A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.