Account Based Marketing - CDP Institute

Marketing teams often worry that imperfect customer data will lead to poor results. The CDP Institute and Zeta detail how to get value from the information you already have.

Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.

GA4 can provide many benefits to your organization. Teavaro details how to maximize these benefits with your own ID graph.

Marketing teams love to use email, but may not know how to optimize it. Hansa Marketing Services describes how a CDP can help.

Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.

Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.

A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.

Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.

Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.

An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.

Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.

Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.