Benefits of Adding a CDP to Your Tech Stack
Guest touchpoints are increasing throughout the travel industry. Cendyn details how a CDP can help your tech stack handle all of them.
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2021 Complete Guide to CDPs
A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.
A Complete CDP RFP Guide
It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
CDP vs. CRM: What’s the difference and how can the two work together
The CDP has become more commonplace alongside the traditional CRM. Cendyn clarifies the differences between the two and why both are must-haves.
AB InBev Case Study
Beverage giant Anheuser-Busch InBev needed to centralize more than 70 million unique customer records. Treasure Data explains how its CDP made it possible.
Customer Data Platforms For B2B Marketers: Questions and Answers
B2B marketers have been slow to consider the customer data platform. The CDPI and Zylotech answer some FAQs.
Why Account-Based Marketing Needs a Customer Data Platform
ABM and CDP are BFFs, OK? Don’t drown in the alphabet soup. Read Why Account-Based Marketing Needs a Customer Data Platform from the CDP Institute and Lattice Engines to understand the challenges marketers face with ABM and how a CDP can help.
Scale Account-Based Marketing with Predictive Analytics
ABM and predictive analytics go together like bacon and…more bacon? We’re tired of bacon jokes too. So just read this paper from Lattice Engines about predictive modeling and ABM and no pigs will get hurt.
Intent Data for Account-Based Marketing
Intent Data: Diamond in the Rough or Just Pixie Dust? Lattice Engines explores the nuances of intent data and how B2B marketers can use it most most effectively.