Business Case - CDP Institute - Page 3

Guest: Subra Krishnan, Co-Founder and Chief Executive Officer, Lemnisk

Guest: Vince Jeffs, Senior Director Product Strategy, Pegasystems

Cross-channel marketing has become increasingly complex. This Blueshift research report details how AI, data integration, and predictive technologies help marketers drive revenue.

A CDP can help marketers meet many challenges. The CDPI and Relay42 detail how a customer data platform makes acquisition easier.

Guest: Julian Berry, Founder, UniFida

Guest: Sriram Sitaraman, Director of Technology, Material+

This video demonstrates how marketers can leverage Lemnisk’s Customer Data Platform to deliver exceptional customer experiences.

Real-time marketing data is critical to optimizing customer journeys. Lemnisk details how its CDP uses AI and automation to meet customers across channels.

Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.

A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.

Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.

The CDP has become an indispensable tool for companies across industries. Tealium explains how in the fifth edition of its State of the CDP report.