CDP for Enterprise August 30, 2021 Watch this video to see how Treasure Data can help you unlock the power of customer data and deliver stellar brand experiences at scale.
Utah Jazz Case Study August 9, 2021 See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.
Show Me You Care: Why You Should Be Talking About Privacy and Value Exchange August 2, 2021 Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.
Zeta CDP+ Overview August 1, 2021 Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.
Build or Buy Your CDP? July 23, 2021 The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
CDP Deployment Lessons from the Field July 20, 2021 Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.
A Complete CDP RFP Guide July 17, 2021 It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.
Staying Agile and Adaptable in the Ever Changing Ad Ecosystem July 12, 2021 See how Facebook, ASICS, and Wunderman Thompson Data work with Tealium to keep up with major changes like third-party cookie loss and new privacy regulations.
Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team July 10, 2021 Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.
Driving Powerful Digital Transformation with a Robust CDP July 10, 2021 See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.
The Joy of Data Cookbook July 10, 2021 See over 15 customer data use case recipes and real world success stories from brands like the GAP and the Utah Jazz.
Smart Guide to AI Marketing July 10, 2021 Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.