Topic Interest Prediction April 13, 2021 Need to estimate customer interest in different topics using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Retention Campaigns April 13, 2021 Need to send optimal treatments to retain existing customers. Process: Develop models to predict churn, predict responsiveness to alternative treatments, estimate future value, select best channels, select best timing, and make other choices needed to determine optimal treatment to each customer, bearing in mind that some customers will renew without an incentive and some customers are not profitable. Send instructions to delivery systems to execute.
DAVIDsTEA Case Study April 13, 2021 A tea company wanted to translate its in-store relationship with customers to other channels. Learn how Acquia made it possible.
Lids Case Study April 13, 2021 A company wanted to capitalize on its successful loyalty program. Learn how Acquia worked with the data to increase revenue.
Competing on the Basis of Customer Experience April 13, 2021 CX is overtaking price and product as the primary competitive differentiator. Redpoint Global explains the importance of a single point of control in this environment.
Real-Time Customer Engagement in Practice April 13, 2021 Real-time customer engagement can be complicated. Redpoint Global presents a framework and tactics to make it easier.
Segment Customer Data Platform Profile April 13, 2021 The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.
Zumper Case Study April 13, 2021 A real estate startup wanted to make rentals as simple as hotel bookings. Find out how Blueshift made it possible.
Meredith Case Study April 13, 2021 A publication company wanted to create more growth. Learn how Segment streamlined customer data to make it possible.
Shift Case Study April 13, 2021 An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.
Optimove Solution Overview April 13, 2021 The Optimove CDP can provide marketers with actionable insights. Read on to learn more.
Xanterra Case Study April 13, 2021 Xanterra Travel Collection needed to understand guests across more than 100 siloed sources. Redpoint Global helped them achieve a comprehensive customer view.