Two Minutes with Redpoint Global and Xanterra Travel Collection
Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.
Blog
Redpoint Global CDP Back to Basics series
In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.
Redpoint Blueprints: Redpoint + Snowflake
Redpoint Global’s Vice President, Best Practice Platform, Vincent DelGuercio explains how the Redpoint CDP works directly with Snowflake.
The Redpoint CDP
Getting customer data right is foundational for personalized CX, analytics, and much more. Learn how the Redpoint Global CDP keeps customer data up-to-date, accurate, and accessible.
Hotel Case Study
A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.
Mortgage Lender Case Study
A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.
The Role of Identity Resolution
Consumers say that personalization is a standard expectation. Redpoint Global describes how identity resolution helps a CDP provide this personalization.
The Power of Segmentation
Various external factors have rocked the digital marketing landscape in recent years. Redpoint Global explains how segmentation helps marketers respond to these factors by providing valuable audience insight.
10 Questions to Ask a CDP Vendor
Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.
Google Analytics 4: Identity and Profile Management
GA4 marked a shift from a session-based analytics model to a user-centric approach. Teavaro explains the benefits and best practices of this approach.
B2C Customer Email: Who’s in Charge?
Email contact strategy is an important part of B2C marketing. Hansa Marketing details how to craft a customer-centric approach.
The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are
Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.