Customer Journey - CDP Institute

Treasure Data CDP is built for enterprise scale and powered by AI, helping boost revenue, reduce costs, and build trust. Read on to learn more.

Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.

Discover what makes Treasure Data CDP the only customer data platform you’ll ever need.

Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.

Maintaining customer privacy can be very complicated for organizations. Treasure Data details how to approach data governance on a global scale.

Honda India faced difficulty in identifying the same customer across business lines. See how the Treasure Data CDP gathered data across the customer journey for more effective marketing.

A large player in the deathcare market wanted to resolve data gaps. Learn how the Treasure Data customer data platform unified data and drove a 43% increase in conversions.

Guest: Vince Jeffs, Senior Director Product Strategy, Pegasystems

Cross-channel marketing has become increasingly complex. This Blueshift research report details how AI, data integration, and predictive technologies help marketers drive revenue.

Guest: Julian Berry, Founder, UniFida

This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!