CDP Vendor Comparison
A side-by-side comparison of CDP vendors based on key differentiating features.
Blog
How to Choose a Customer Data Platform
Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.
CDP Evaluation Guide – Processing
Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.
Nestle Purina Case Study
An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.
Identity Resolution: A Guide to the Post-Cookie World
Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever. Segment helps you design your strategy.
Powering Privacy Compliance with a Customer Data Platform
New privacy rules are forcing advertisers to find new ways of gathering data. The CDPI and Treasure Data explain how a CDP can help.