The Total Economic Impact Of The Amperity Customer Data Platform October 25, 2023 The Amperity CDP creates a unified view of first-party data from fragmented sources. Learn more in this Forrester TEI report.
Identity resolution lays the groundwork for stronger media activation through customer data platforms September 26, 2023 A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
The Deprecation of Third Party Cookies September 18, 2023 In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.
How Vertical CDPs Accelerate Success August 18, 2023 A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.
CDP and Loyalty Systems: Better Together August 18, 2023 Loyalty programs are very important to modern customer relationships. The CDPI and TCS explain how a CDP can help make your loyalty programs successful.
The Ultimate Guide to Data Driven Marketing August 7, 2023 Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.
Take Your Resort Marketing From Bunny Hill to Black Diamond August 7, 2023 Ski and four-season resorts have a wide range of guests with vastly different interests. Ascent360 details how to use customer data effectively to keep them coming back.
CDP for Resort Marketing August 7, 2023 Resort marketing presents numerous special challenges. Ascent360 explains how a CDP can help.
How AI is Transforming CDPs July 26, 2023 AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.
Rethinking Digital Marketing in a Post-Cookie Era July 21, 2023 The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.
AdWeek Webinar: Bring your customers out of the dark June 9, 2023 In this webinar, Tyler McDaniel of Epsilon and guest speaker Forrester analyst Joe Stanhope discuss the role CDPs play in the marketing industry today and why enhancing existing first-party data is critical to better analysis and measurement.
Lytics composable CDP product demo June 1, 2023 Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.