Build or Buy: What’s the Right Customer Data Management Approach for Your Business? July 1, 2022 Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Customer Data Platform Implementation Guide April 18, 2022 Implementing a new CDP can be challenging. Acquia provides tips to make it easier.
Total Economic Impact of Acquia CDP April 18, 2022 The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.
Enterprise Customer Data Platforms for Dummies January 27, 2022 An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.
Algonomy CDP Brochure January 15, 2022 Giving customers a personalized experience is more important than ever. Algonomy details how its CDP helps its clients achieve this and related goals.
Large American Supermarket Chain Case Study January 15, 2022 A privately-owned supermarket chain wanted to improve customer engagement. Read about how the Algonomy CDP used data to increase digital account growth and revenue.
Consum Case Study January 15, 2022 Siloed data kept a large grocery chain from implementing omnichannel personalization. Learn how Algonomy made it possible.
Data Quality for Marketers January 11, 2022 Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.
Meiro Customer Data Platform (CDP) September 6, 2021 Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.
First-Party Data Takes the Cake July 10, 2021 Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.
CDP Deployment: Lessons from the Field April 13, 2021 Veteran CDP users and consultants have a lot to say about what does and doesn’t work in their field. The CDP Institute and Treasure Data have the details.
The Real-Time and Predictive Commerce Playbook for CMOs April 13, 2021 How can CMOs in retail improve customer experience? SAS provides various strategies.