Apply Business Use Cases to Evaluate CDPs By Tony Byrne, Real Story GroupJanuary 24, 2019 When comparing or evaluating Customer Data Platforms, people tend to default to feature comparisons.
Why You’re in Desperate Need of a CDP By Tabi Yoo, Simon DataDecember 21, 2018 What makes a marketing campaign effective? Personalization.
Decrease Risk Through Holistic View of Data By John Nash, Redpoint GlobalDecember 14, 2018 Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage.
CDP Institute Workshops Set for January in Brussels, Amsterdam and Munich By David Raab, CDP InstituteDecember 12, 2018 The CDP Institute will run half-day workshops in Brussels, Utrecht, and Munich this January, working with local partners in each city.
Decrease Costs through Improved Marketing Operations By John Nash, Redpoint GlobalDecember 7, 2018 Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences.
Increase Revenue Through Improved Customer Experiences By John Nash, Redpoint GlobalNovember 30, 2018 "We're customer centric" is little more than an all-too-common refrain today.
Why Every Marketing Organization Benefits From Having Their Data in Order By Albert McKeon, ZylotechNovember 9, 2018 You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media.
Five Success Factors for Implementation of DMPs and CDPs By Rutger Katz, EY VODWOctober 23, 2018 Data Management Platforms (DMP) and Customer Data Platforms (CDP) are both technologies that have the potential to uproot the internal organization due to their cross-departmental function.
How Does a Customer Data Platform Solve These Common CMO Challenges? By John Nash, Redpoint GlobalSeptember 10, 2018 Chief marketing officers (CMOs) are often tasked with executing the organization's customer experience strategy.
How to Design Your Data Supply Chain for GDPR By Julie Graham, TealiumJuly 2, 2018 While the dawn of massive change approaches with GDPR, it's critical for brands to be transparent and ethical with the customer data they're handling.
Are Customer Data Platforms an Engagement Silver Bullet? By George Corugedo, Redpoint GlobalMay 16, 2018 The modern customer can appear in any channel at any time.
Four Ways to Prepare for the Upcoming GDPR By Colleen Conti, SessionMMay 11, 2018 The General Data Protection Regulation (GDPR) is a hot topic.