Twilio has acquired Segment. Why? And was it a good idea? By Josh Neckes, Simon DataOctober 13, 2020 Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B.
5 benefits of a Customer Data Platform (CDP) that all marketers should know about By Maria Stenvinkel, Data TalksSeptember 28, 2020 Do you know what a Customer Data Platform (CDP) is?
Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide By Nick Kobayashi and Henry Li, Treasure DataSeptember 24, 2020 Marketing leaders are experiencing a glut of customer data.
CDPs come to the rescue of marketers to deal with CCPA By Vishal Sukheja, FirstHiveSeptember 14, 2020 #Ownyourdata campaign created ripples across the world.
Rebuilding Consumer Trust through Responsible Data Use By Amit Chauhan and Meera Mehta, TruFactorAugust 31, 2020 Two years after GDPR and with CCPA now in full affect – how is it still possible that there are still so many unanswered questions about how consumer data is used?
Getting Your House in Order: Privacy Tips for You at Home and at Work By Susan Raab, CDP InstituteAugust 17, 2020 Pull up a sofa.
Customer centricity: A key priority across lines of business By Shruti Shukla, MicrosoftJuly 23, 2020 In today's content and product-saturated marketplace, personalization is the key to standing apart from the competition.
What Can the Global CX Community Can Learn from Covid? By Paul Bergamini, Reuters EventsJuly 20, 2020 During the height of the crisis the UK Office of National Statistics announced that just under 50% of employed adults in the UK were working from home.
CDP Periodic Table By Brent Dreyer, DataEmJune 29, 2020 Q. What are the principal elements of a CDP and how do you leverage these elements to Grow Your Business?
COVID-19: The Unexpected Catalyst Driving Digital Transformation in the Retail Sector By Medha Kumar, NetcoreJune 25, 2020 According to Michael Leboeuf, "A satisfied customer is the best business strategy of all".
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP’s Key Differentiator By Michelle Tilton and Jason Ford, InfutorJune 22, 2020 "What should I be looking for in a CDP?"
Mobile App Personalization: 10 Ways to Convert and Retain App Users at Scale By Pradyut Hande, NetcoreJune 4, 2020 We live in an inter(net)-connected world where smartphone penetration, ever-improving mobile network infrastructure, and enhanced access to cheaper data are driving the app economy.