Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023 By Sofia Gerrard, Reuters EventsDecember 1, 2022 Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities.
The Rise of the Cookieless World: Email Marketing to the Rescue By Valeriia Dziubenko, UniOneNovember 28, 2022 The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
The Power of First Party Data in Ads By Craig Schinn, ActableNovember 21, 2022 I'm often shocked at how brands struggle to use first party data effectively.
How to assess your organization’s customer data maturity By Joey Colvin, mParticleSeptember 19, 2022 Successful personalization at scale requires intentional planning around customer data management, process, and tooling.
CDP Best Practices for Better Customer Experiences By Jurgen Desmedt, NGDATAJuly 7, 2022 With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.
How to choose the best solution for your email communication via CDP? By Alex Kachalov, UniOneJune 20, 2022 No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.
The Rise of Telco Payment Service Banks (PSB) in Nigeria and the Opportunities for Banks By Vinson Asekhamhe, TerragonJune 6, 2022 In light of the 38 million Nigerian adults who remain completely financially excluded, the Central Bank of Nigeria (CBN) set a target of achieving 95% financial inclusion by 2024.
Why Frictionless Customer Experience Requires Agility and Speed By Eric Wendt, ActionIQJune 2, 2022 Consumers have spoken: Frictionless customer experience is table stakes for superior CX.
How to Choose a B2B Customer Data Platform: Achieving Actionable Insights with CDP Decisioning By Marge Breya, LeadspaceMay 26, 2022 How do you analyze high-volume data to derive and prioritize those most actionable insights?
What is Data Chaos? And how to solve it By Michael Katz, mParticleMay 16, 2022 There's a well known parable about a monkey and a pedestal.
Data Security and Privacy Are Now Vital to CX By Eric Wendt, ActionIQMay 12, 2022 Data security and privacy aren’t just essential to your data governance strategy.
4 reasons why you should start using customer profiles to enhance experiences By Conner Jones, LexerMay 9, 2022 Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.