How to Choose a B2B Customer Data Platform: Better Segments, Better Activation, Better Decisions By Marge Breya, LeadspaceApril 28, 2022 In the last three blogs we discussed how to get your data together to fuel great buyer profiles.
The Supreme Guide to Zero-Party Data with Customer Preference Center, Part 2: Tools and Tips By Maja Kowalska, SALESmanagoApril 11, 2022 How could one open up new opportunities for preference-based advertising?
The Supreme Guide to Zero-Party Data with Customer Preference Center, Part 1: The What, the Why, and the How By Maja Kowalska, SALESmanagoApril 4, 2022 How could one open up new opportunities for preference-based advertising?
Everything you need to know about the crumbling third-party cookie By Conner Jones, LexerMarch 14, 2022 You've probably heard the news by now, the third-party cookie is on the way out.
How to let AI-driven CDPs empower marketing decisions instead of overpower By Geert Crombez, NGDATAMarch 3, 2022 Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to help us work smarter!
Avoiding the identity resolution trap By Michael Katz, mParticleFebruary 28, 2022 The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver.
Master Omnichannel Journey Orchestration, Not Campaign Management By Florian Delval, ActionIQFebruary 24, 2022 It's time to focus on omnichannel journey orchestration instead of campaign management.
How to Choose a B2B Customer Data Platform: Better Data Sources Mean Better Profiles and Better Decisions By Marge Breya, LeadspaceFebruary 21, 2022 As we all know, buying signals come in many shapes and from many sources.
4 Strategies for Driving Repeat Customers By Conner Jones, LexerFebruary 14, 2022 No matter how you spin it, your repeat customers will always drive more profits than your one-time buyers.
Data Privacy in 2022 – What You Need to Know By DJ Landreneau, TealiumFebruary 10, 2022 Data privacy in 2022 is at the forefront of our current wave of digital transformation.
Preparing for Digital Transformation By Augustine Chidiebere, TerragonFebruary 7, 2022 What is Digital Transformation?
Build your own walled garden By Michael Katz, mParticleJanuary 17, 2022 Did Google just drop a bomb on the internet, or was it a massive smoke screen