Top 7 New Year’s Resolutions for Tag Management By Ty Gavin, TealiumJanuary 22, 2018 Say goodbye to bad habits and say hello to the new year ahead.
Who Should Be Responsible for Digital Customer Engagement? By George Corugedo, Redpoint GlobalNovember 20, 2017 Digital technologies have turned the traditional relationship between brands and consumers on its head.
First Ever Customer Data Platform Summit at Shop.org 2017 By Karen Wood, Acquia CDP (Formerly AgilOne)September 29, 2017 This week, AgilOne hosted our Customer Data Platform Summit – the first conference of its kind focused entirely on Customer Data Platforms (CDPs) and how enterprise B2C brands can benefit from them.
How a Customer Data Platform Can Unlock +30% ROI in Paid Search By Sam Carter, FosphaAugust 28, 2017 The customer journey is becoming increasingly complex – with customers using multiple devices, channels and sessions in their path to purchase.
CDP Is The Core of Digital Transformation By Anand Thaker, IntelliphiJune 12, 2017 Customer _________ fill in the blank: Experience, Centricity, Journey, Intelligence, Marketing, Retention.
Forget Skilling Up – Marketing Technology Needs to Come Back Down to Earth By Anthony Botibol, Upland BlueVennJanuary 9, 2017 Over the last few years, many marketers have noticed a transitional change in their roles.
Survey: Structured Management is Critical to Database Success By David Raab, CDP InstituteNovember 28, 2016 Structured technology management tools such as long term planning and technology standards all contribute to success in building a unified customer database, according to a survey released today by the Customer Data Platform Institute.