How to choose the best Customer Data Platform – the ultimate guide By Dionysios Zelios, Data TalksNovember 2, 2020 Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically.
CDP & CRM: Turning Customer Data into Customer Service By Sam Malissa, AmperityOctober 29, 2020 Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.
How entertainment businesses can find lookalikes on their best customers By Daniel Cedergren, Data TalksOctober 26, 2020 You're in the entertainment industry, right?
3 steps of marketing measurement: Design, collect and measure By Ashutosh Kumar, SASOctober 15, 2020 To measure average speed of a car halfway through a given distance it is critical to design activities that account for this measurement objective.
5 benefits of a Customer Data Platform (CDP) that all marketers should know about By Maria Stenvinkel, Data TalksSeptember 28, 2020 Do you know what a Customer Data Platform (CDP) is?
Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide By Nick Kobayashi and Henry Li, Treasure DataSeptember 24, 2020 Marketing leaders are experiencing a glut of customer data.
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier By Amit Erande, Treasure DataSeptember 10, 2020 Do you market B2B products or services?
Customer data platform: A key to personalized experiences By Shruti Shukla, MicrosoftJuly 30, 2020 In today's digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with.
Customer centricity: A key priority across lines of business By Shruti Shukla, MicrosoftJuly 23, 2020 In today's content and product-saturated marketplace, personalization is the key to standing apart from the competition.
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP’s Key Differentiator By Michelle Tilton and Jason Ford, InfutorJune 22, 2020 "What should I be looking for in a CDP?"
5 Ways Marketers Get Better Results with Customer Data Platforms By Christina Stubler, Treasure DataApril 30, 2020 If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?
5 ways your digital analytics strategy is hindering your customer experience By Tiffany Carpenter, SASApril 20, 2020 These days, an ever-increasing number of customer interactions are taking place over digital channels.