Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean? By Tom Treanor, Treasure DataApril 9, 2020 Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide By Rohit Srivastav, NetcoreMarch 19, 2020 Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did.
How to Pick the Right Customer Data Platform (Learn from CDP Experts) By Jordan Torpy, ExponeaMarch 9, 2020 You've decided a Customer Data Platform is the right tool for your company.
How will enterprises drive effective engagement during these times of cookie extinction? By Ricardo Rengifo, FirstHiveMarch 2, 2020 Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3.
Why you should take a leaf out of HSBC’s book and remember your email system is ‘not an island’ By Anthony Botibol, Upland BlueVennFebruary 25, 2020 There's a lot of hype these days about omnichannel marketing and the importance of crafting a consistent customer experience across every platform.
Third Party Data Is Not Dead Because of Customer Data Platforms. Here’s Why By Jenna Devinney, WebbulaFebruary 17, 2020 Over the past few years, the industry buzz has been about the rise of Customer Data Platforms (CDPs) and how they've extended the value of first-party data.
How Unified Comms Can Improve Business Productivity By Stefan Docherty, Call & Contact Centre ExpoFebruary 13, 2020 Unified Communications refers to the integration of various real-time communication channels such as voice, video, text and data into one solution.
If You Want Customer-Centricity, Dismantle Your Data Silos By Lisa Loftis, SASJanuary 30, 2020 It is not surprising that CDPs have rocketed to the top of many marketers' wish lists.
eTail 2020 Report: Retailers Are Relying on Personalization and CDPs to Go for the Win By Lisa Stapleton, Treasure DataJanuary 20, 2020 Is retail finally getting serious about customer data?
Building a Modern Marketing Organization By Joshua Neckes, Simon DataJanuary 2, 2020 How an integrated marketing team can drive transformation
Three Big Barriers to Scaling Personalization By Jason Davis, Simon DataDecember 26, 2019 Whether they were hosting a dinner party or sending a wedding gift, the etiquette columnist Emily Post often advised her audience to add "a personal touch."
How to keep your sock drawer (and your customer data store!) tidy this holiday season By Anthony Botibol, Upland BlueVennDecember 23, 2019 Matching, de-duplicating, disparate storage locations... is this your cusotmer data? Or your socks?