Marketing Challenges of an Enterprise and Role of CDP By Vishal Sukheja, FirstHiveDecember 16, 2019 "The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions."
Real-Time Data Aggregates for Today’s Dynamic Customer Journeys By Todd Hinton, Redpoint GlobalDecember 9, 2019 A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy enough to have a working freezer.
Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well By John Nash, Redpoint GlobalDecember 2, 2019 Published in 2007, Tom Davenport's groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage.
Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect By Ricardo Rengifo, FirstHiveNovember 28, 2019 While attending a recent technology conference, I knew almost everyone except for a few new attendees.
Top 10 Benefits of Rules-Based Orchestration By George Corugedo, Redpoint GlobalNovember 25, 2019 There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy.
Key Questions to Ask When Evaluating an Enterprise CDP By Steve Zisk, Redpoint GlobalNovember 18, 2019 The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.
TFM 2019: How Bacardi uses data to top up the bottom line By Brenda Fiala, TecheratiSeptember 18, 2019 The Technology for Marketing conference is among the world's largest.
The Asian Financial Services Industry Needs a Customer Data Platform By Rahul Thomas Mathew, LemniskJuly 22, 2019 Customers in the financial services industry want personalized experiences.
How CDPs Can Bridge the Gap between Financial Marketers and Customers By Rahul Mathew, LemniskJuly 15, 2019 As marketers, we constantly wear the hat of our customers to understand the motivation, buying behaviors, and rationale for making purchase decisions.
Rightsize Your Martech Stack with These 4 Essentials By Chuck Leddy, ZylotechJuly 11, 2019 As of this writing, there are over 7,000 martech solutions available, compared with only 150 in 2011.
7 Use Cases of a Customer Data Platform for Financial Services Marketers By Sharika Ahmed, LemniskJuly 8, 2019 One of the biggest challenges faced by Financial Services marketers is to set up a systematic utilization of their vast database across different systems.
3 Things to Miss When Implementing a CDP By T.J. Hopes, QuickPivotJuly 1, 2019 It's no longer a secret that a customer data platform helps marketers achieve a unified view of their customers and improves their day-to-day efficiency.