CDP Beyond Marketing: Unifying Data Across the Organization November 15, 2021 Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.
The Third-Party Data Deprecation Playbook November 5, 2021 BlueConic shares four strategies for successfully navigating the ongoing changes in the privacy-first era.
Where CDP Fits In Your Tech Stack October 14, 2021 Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.
Zeta Company Overview September 6, 2021 Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.
Scaling ABM with AI and Data August 30, 2021 Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Artificial Intelligence in Customer Data Platforms August 23, 2021 Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.
How to build an effective Customer Data Platform RFP July 18, 2021 Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
2021 Complete Guide to CDPs July 17, 2021 A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.
Expanding the Account Universe July 12, 2021 Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
The Joy of Data Cookbook July 10, 2021 See over 15 customer data use case recipes and real world success stories from brands like the GAP and the Utah Jazz.
Breaking Down Data Silos to Build a Better Customer Experience July 5, 2021 Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
DIY Retailer Case Study June 28, 2021 An international DIY retailer suffered from lost time due to disconnected databases. Learn how Redpoint Global compressed their cycle time with a single point of data control.